Hyslop Provides Ongoing Support to ‘Scotland Loves Local Campaign’ by Encouraging Businesses to Sign Up to New Gift Card Initiative

Local MSP for the Linlithgow Constituency, Fiona Hyslop, continues to support the ‘Scotland Loves Local’ Campaign’ by highlighting the new local gift card initiative, which is being funded by the Scottish Government and rolled out across West Lothian and all other local authority areas.

The Scotland Loves Local Gift Card is a localised card for each of Scotland’s 32 local authority areas which will encourage people to support and spend money in businesses local to them. The card, once purchased, can be used in any local business which has signed up to the initiative.

The scheme will launch for consumer use later this year and Fiona encourages as many retailers as possible to sign up to the scheme, to be able to take payments through the Gift Card. The sign-up is free and can be found at the Scotland Loves Local website.

Fiona commented:

‘The pandemic has highlighted the importance of supporting local businesses, and this new Gift Card Initiative will help businesses by encouraging the people of West Lothian to shop and think local.

‘I encourage all businesses in West Lothian, who are able to, to sign up to the initiative. It is free, simple and quick to register and will help drive significant spending locally, therefore helping to secure jobs and send West Lothian on its way to a sustainable recovery from the pandemic.

‘It is important as we ease out of restrictions, that the people of West Lothian, if they can, shop locally and support the brilliant businesses we have, and this Gift Card Initiative will aid in doing so.



The Gift Card uses the existing MasterCard network, businesses who want to register need to understand a two-step process on the Scotland Loves Local Website: www.lovelocal.scot/giftcard.